Best Online Social Media Management Tools

Best Online Social Media Management Tools

social media management

Best Online Social Media Management Tools

Facebook, Twitter, Linkedin, Pinterest, Google Plus are just some popular social media platforms available today. As social media becomes an ever-increasing part of marketing businesses, products and services online, the time required to manage all those social media accounts can be significant. Finding a tool to help automate some of your social media activity is a good way to cut down on the replication of sharing posts across platforms and using your time more economically.

So what are the best online social media management tools out there?

I’ve chosen two below, HootSuite (a tried and trusted application) and MeetEdgar (the new kid on the block). Whilst HootSuite and MeetEdgar both work in slightly different ways, used correctly, both can save you considerable time and effort whilst boosting your website traffic and visibility across your social media platforms.


Created in 2008, HootSuite was developed by Ryan Holmes, to manage multiple social media accounts for his digital services agency, Invoke Media. HootSuite is used to schedule posts and messages to Facebook, Instagram, YouTube, Linkedin, Google+ and Mixi. The great thing about HootSuite, is that it’s not just about pushing content out to your social accounts, you can also track activity (messages, mentions etc) and send responses from within the app.

There is also a bulk scheduling tool, to enable the user to schedule tweets and posts well ahead of time, which helps streamline the process of managing social media accounts.

  • Website:
  • Pricing Options:
    • Free Plan (which allows up to three social media accounts and 30 scheduled posts per month)
    • Paid Plans from $19 per month (on an annual plan) or $29 per month
  • Key Features of HootSuite
    • Scheduling posts & tweets to social media accounts (including bulk scheduling tool)
    • Monitoring and responding to activity through your social accounts (direct messages, replies, retweets etc)
    • Content Curation including RSS feeds
    • Analytics and reporting
    • Team Management; The Team, Business & Enterprise plans allow for more than one user to access and administer your HootSuite activity
    • Security; Custom permission levels, adherence to compliance regulations and standards, notifications of any suspicious activity on your account etc.

Does HootSuite have an affiliate program?

YES and NO. Whilst HootSuite has had an affiliate program in the past; and they still have a page about their affiliate program here; they are no longer accepting new applications for affiliates. This is a real shame as HootSuite would be a fantastic platform for online marketers to promote.

Hootsuite Writing For Cash


MeetEdgar was developed in 2014 by founder and CEO Laura Roeder, to enable marketing professionals to manage their social media presence with more consistency and in less time.

Laura was frustrated that there weren’t any social media tools that would save and recycle updates after posting them – or that would post content more than once automatically. This is the key difference between existing tools like HootSuite and MeetEdgar – as MeetEdgar has a cool ‘library’ feature and the ability to recycle/reshuffle posts into a kind of playlist.
However, the recent changes to twitter posts have put a dampener on the recycling of content as this is no longer permissible. MeetEdgar have been working on solutions to address this issue, as the Twitter rule change undermines one of the core features of this software.

MeetEdgar is quick and easy to use, and currently integrates with Facebook, Facebook Pages & Groups, Twitter and Linkedin. MeetEdgar does not integrate with Instagram or Pinterest, however there may be plans to do so in the future.

  • Website:
  • Pricing Options:
    • 30 day free trial, then $49 per month

Does MeetEdgar have an affiliate program?

KIND OF. MeetEdgar does not have an affiliate program as such, but instead offers a referral program called the Octopal program. By referring new users to MeetEdgar you can earn credits on your MeetEdgar account, for each referral you will receive a $10 credit against your account. If you are able to refer a lot of friends and colleagues to MeetEdgar, then this is a great way to offset your monthly subscription fee. There is no limit on how many people you can refer to MeetEdgar.

MeetEdgar Writing For Cash


There are pros and cons for both of these social media management tools. Personally, I find MeetEdgar much more user-friendly to use, and the content ‘library’ recycling content is genius. However, given that it only can post to three social networks (Facebook, Twitter & Linkedin), and Twitter no longer allows duplicate content, the value of this product for me is limited. It’s also a shame that they don’t offer a tiered pricing structure, as the $49USD per month is a fair bit to invest when you are a smaller business. Essentially it is a scheduling, curation and sharing tool – with the ability to recycle posts on Facebook and Linkedin.

HootSuite has more functionality, particularly in that you can reply to tweets and direct messages from within the app, and they operate across six social networks instead of MeetEdgar’s three. For this reason alone, it is a better choice for me, as I have a social presence on Google+ and YouTube. Whilst HootSuite doesn’t have the content recycling feature (content library) that MeetEdgar has, it does offer more features and I am tending to lean towards this for the size of my business. That said, HootSuite does offer good scale-ability and you can add more users onto your HootSuite account as your business grows.

I think that MeetEdgar would suit social media specialists who are solely responsible for posting and distributing content – whereas HootSuite offers a more complete social media management solution.

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This post contains referral links which means that if you purchase from one of my links, I will receive a small percentage of the sale. “Basically, if you buy through my website, I might get some pocket money, but not enough for Jimmy Choos.”

18 Responses&nbspso far.

  1. Netta says:

    Hey KD:

    Thanks for the comparison of HootSuite and Meet Edgar. Managing social media can be time-consuming so it’s great to know there are tools available to help.

    Your post helps me formulate the kinds of questions I need to be asking and what I should look for as l research the functionalities of various products.

    • KD Forsman says:

      Hi Netta, I’m glad this article helped. Both products have their strengths and weaknesses – this just shows you need to do your homework. Figure out which social networks you are going to focus on and what your social media strategy is going to be – then work out which product best meets your requirements. Best wishes, Karen

  2. Mick Krug says:

    Great webpage on social media management tools. I have been thinking to use Hootsuite on a free basis to try it out before converting to a monthly plan. I particular liked your analysis of Hootsuite vs. MeetEdgar. I think both are quality tools and I agree with you that Hootsuite is more versatile.

    • KD Forsman says:

      Hi Mick, Thanks for your comment – I’m glad you found this information useful. Yes, I have been using MeetEdgar over the past few months, but have decided to return to Hootsuite as it’s going to meet my needs better. I think MeetEdgar would be great if your focus is solely Facebook or Linkedin, and you have a LOT of content that you are able to recycle. That might be me in a few years time, but I’m not quite there yet! Best wishes, Karen

  3. mike gray says:

    Nicely written and very informative. I will be going to their sites to take a closer look. Keep up the good writing.

  4. mike says:

    Can you tell me what font you are using for your page name?
    Thanks, Mike

  5. Furkan says:

    It is really good that MeetEdgar can manage many things about twitter. My business is based on twitter and I think that it can save me a lot of time. But I wonder about something. One of my plugins is required to close RSS feeds. Do you think that would this be a problem if I start using this?

    • KD Forsman says:

      Hi, MeetEdgar makes it super easy to pull in RSS feeds to add posts and updates to your content library. You even have the option of reviewing posts before publishing – and you can discard any if they are not relevant. For example, I pull in a travel news feed from a related site, and just save the content relevant to my business and discard the rest. It saves me time having to find and curate content for my twitter feed. Cheers, Karen

  6. Dave says:

    Hallo there,

    I have been looking for the best social media management tools that allow me to test them out first before I invest in them and I think I found the one.


    Thanks a lot. I will be giving the free membership a try to see if it really makes the best fit for my specific needs and know if I will go for the $29 per month option. Thanks.

    • KD Forsman says:

      Hi Dave, thanks for checking out this article, I’m glad you found the information of interest and value for your online business. Kind regards, Karen

  7. Thea A says:

    Hi KD, Thanks for this post, it is really helpful and has come at a great time. I’ve just signed up to Hootsuite so i’m glad to know it’s worthwhile.

    I hadn’t heard of MeetEdgar before but it seems to me that Hootsuite has a lot more features and I can post to Instagram which is a key marketing avenue for me. Thank you!

    • KD Forsman says:

      Hi Thea, Glad to hear you’ve signed up for Hootsuite, it’s a good solid platform and can scale as your business grows. Best wishes, Karen

  8. justin says:

    Hey this is a really good article and sounds useful. I keep working on growing my social media so i can bring in more traffic. I actually use something similar to this. I actually use crowdfire which does the same thing and i have gained followers from it, i like how all the tags are on each post you share that is really helpful.

    • KD Forsman says:

      Crowdfire does a slightly different job and is great for growing followers on Twitter… You have highlighted the need to really know what is going to work with your intended audience and where they are going to be hanging out. Thanks for your comment. cheers, Karen

  9. Colleen says:

    Great post i definitely feel well informed, i have been managing my own social media for a while now and i have to say that it can become very tiring and time consuming, this definitely seems like an easy alternative!
    I had heard of hootsuite before but not looked too much into it, the prices look reasonable and i love the fact that you can schedule posts for when you sleep! i will definitely be looking more into this thanks to your awesome review, thanks!

    • KD Forsman says:

      Hi Colleen Thank you very much for your feedback, I’m glad you found this information useful. Hootsuite is a great tool for scheduling posts and pushing this out to all your social channels. Best wishes, Karen

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