Building An Email List With MailerLite

Building An Email List With MailerLite

Building an email list with MailerLite

Building an email list with MailerLite (Product Review)

Name: MailerLite
Price: free up to 1000 subscribers then tiered pricing from $10
Owners: Ignas & Eimantas (Co Founders)
Overall Rank: 5/5

MailerLite Overview

The Team At Mailerlite

Meet the awesome team at MailerLite!

MailerLite is a software as a service (SAAS) email list building and e-newsletter application. If you’re looking to build an email list, send e-newsletters and automate your digital communication strategy with prospective and existing customers, then MailerLite is definitely worth considering.

MailerLite’s head office is in Vilnius, Lithuania, however half their team works remotely from places like Poland, Costa Rica, Scotland and Thailand.

More than 346,297 businesses, start-ups and freelancers around the world subscribe to the MailerLite service, sending more than a billion emails every month. MailerLite started back in 2005 as part of a web design and development agency, but since 2010 MailerLite has been the only product developed by the MailerLite team of 27 designers, developers, writers, speakers and photographers.

I stumbled across MailerLite after visiting a very eye-catching website which displayed an email ‘opt in’ form on the home page. I don’t normally sign up for e-newsletters online, but the design was non intrusive and as it was a product that I was interested in, I decided to enter my email details. Pop-up pages encouraging you to sign up to an e-newsletter, more information, a special offer, or to receive a gift are also known as ‘squeeze pages’

MailerLite comes with all the expected ‘bells and whistles’ that other more well-known email marketing software packages (MailChimp, AWeber, Campaign Monitor etc) have. It is also very intuitive to use which added to the appeal.

MailerLite Email Marketing for Small Business


  • MailerLite is completely free until you reach 1000 subscribers on your email list
  • Considerably cheaper than most other email marketing solutions
  • Even the free plan gives you full access to all the system functionality – which means that you can start building your email automation right from the start. Some other email marketing software packages out there limit features under the free plan.
  • Whilst MailerLite has got rules around affiliate marketing, they do allow affiliate marketers to use their service
  • MailerLite is fully integrated with WordPress. You have the option of just pasting code snippets into specific areas of your website, or utilize the mailer lite plug-in
  • Extremely easy to set up email campaigns in a matter of minutes. There are a number of templates to choose from to get you started, but all are completely customisable to match your own branding or the theme you may be using for your website etc. Editing the templates is through a simple drag and drop interface, where you can upload logos, change font sizes, styles, colors and more.
  • Within your MailerLite account, you can create one or more email lists for different purposes. For example, you may want to keep your Facebook email sign ups separate to the opt-ins from your website.
  • Automated emails can be triggered through very specific criteria, which means that you are sending the RIGHT messages to the RIGHT audience at the RIGHT time
  • Emails, headings and subject lines can be fully personalized through data merge fields
  • Comprehensive reporting and analytics of your email campaigns
  • Excellent email support and response times


To be quite honest, I had a hard time coming up with the cons list as I wish I’d discovered this product years ago! However, here are a few comments to be aware of:

  • MailChimp is sometimes favored by smaller or startup businesses as their software is free up to 2000 subscribers and MailerLite is only free up to the first 1000 subscribers.
  • When I initially set up MailerLite and tested my email campaigns, I found some emails were ending up in my junk folder. However, this was addressed via their support and tutorials on their website to reduce emails being sent to SPAM. If you are considering MailerLite – follow ALL the instructions on their website to fully verify and authenticate your domain and email address to avoid this issue. Once I had implemented all the recommended changes and completed the verification / authentication process my emails sent fine.

Who is MailerLite for?

MailerLite is ideal for any business or online marketer wanting to grow their email list and/or maintain regular contact with their customer base. It is an ideal product for affiliate marketing especially as it integrates so well with other applications, such as Facebook, WordPress and Shopify to name a few.

Tools & Training

  • Comprehensive Help Centre and Knowledge Base
  • Video Tutorials
  • Ultimate Guide to Email Marketing
  • Team available for 24/7 Email Support *
Mailerlite Support Team

MailerLite 24/7 Support Team

Support *

MailerLite has a dedicated team who offer 24/7 Email Support, which I did use a couple of times when working through the verification and authentication process of my account.

The person I dealt with through live chat was extremely responsive and helpful, quickly grasping the nature of the issue of was having. He was able to point me in the right direction and my issues were quickly resolved.

MailerLite Pricing – How does it compare?

As you can see in the comparison table below, MailerLite are extremely competitive in their pricing when compared to MailChimp, Campaign Monitor and Mad Mimi.

Mailerlite Price Comparison


Having used Campaign Monitor, MailChimp and Mad Mimi in the past, I can confidently say that MailerLite stacks up extremely well compared to those products. MailerLite pricing is also very competitive and I am certain that if they continue to provide such a seamless and well support emailing solution, they will quickly become a force to be reckoned with.

Given that MailerLite is so easy to set up and use, I wouldn’t be at all surprised to see MailerLite taking a lions share of this space in the not too distant future.

Name: MailerLite
Price: free up to 1000 subscribers then tiered pricing from $10
Owners: Ignas & Eimantas (Co Founders)
Overall Rank: 5/5

Get In Touch

If you found this article interesting, I’d love to hear from you. If you’ve got a question – get in touch using the comments section below, or contact me at Wealthy Affiliate via my profile here.

61 Responses&nbspso far.

  1. Anubhav says:

    I was looking for an email autoresponder and looks like I found it.
    Gonna try them and see how it works!
    Thank you for the informative review.


    • KD Forsman says:

      Hi Anubhav, thanks very much for your feedback, glad to hear this answers your needs for a good email autoresponder. All the best with your online affiliate journey. Cheers, Karen

  2. Nicolaas says:

    Hi Karen I’m so glad I found this review because I’m in the process of building my email list. Your review on Mailerlite is so comprehensive and thorough that I decided just now to use them. Thank you for your great work.

  3. Lauren Kinghorn says:

    Hi Karen, so excited to have happened upon this post. I’ve been using Mailchimp’s Forever Free Plan and have been extremely frustrated at not being able to automatically send a welcome email when people subscribe. Also have been nervous of the costs down the line. This sounds like exactly what I’m looking for. I just signed up now on the Free Version to test it out for myself. Very impressed with your very comprehensive review especially your pricing comparison spreadsheet. Thanks for the recommendation.

    • KD Forsman says:

      Hi Lauren, thanks for your feedback, I’ve been so impressed with them. In fact I’m chatting to their support team right now – did you know that they offer an affiliate referral program? Could be a good option for any online marketers out there to earn a bit of extra cash. All the very best with your email automation. Cheers, Karen

  4. Howard says:

    O.k. I’m convinced! Thanks for the excellent article. I’ll get my free version really soon.

  5. Prachi says:

    Wow! This is something I was looking for. I am a food blogger and was looking for something that will be helpful with the email list and you gave me a nice solution. Thanks a lot for your review, it eased up my task.
    Thanks , Prachi

    • KD Forsman says:

      Hi Prachi, I’m glad you found this article of interest – I’ve been super impressed with Mailerlite’s customer service since I’ve joined them and they will be a good fit for your website. Kind regards, Karen

  6. Aquinda says:

    Awesome description of Mailerlite. I may have to look into them. You said you stumbled upon Mailerlite. I often wonder how it is that certain companies or websites are unheard of, then all of a sudden they show up? What I’m getting at is, that’s what happen with me, with Wealthy Affiliate. I just think it’s funny. LOL! Anyway, great article.

    • KD Forsman says:

      Hi Aquinda, I know it’s crazy right? They are proving absolutely awesome to deal with – very personalised service, which has made the whole setup process super easy to do. Thanks for your feedback, Cheers, Karen

  7. Ramandeep says:

    Hello this seems like a helpful product but too bad they don’t allow affiliate marketers to use their service. Impressive that they have so many subscribers which draws my attention as well to dig into it. Thank you for sharing.


    • KD Forsman says:

      Hi Raman, thanks for your email, I am an affiliate marketer and I’ve gone through their terms of use and believe that I would be operating within their rules:

      Affiliate Marketing and Affiliate Links are two different things. Affiliate Marketing is prohibited in MailerLite, but Affiliate Links are fine in most cases.

      Affiliate Marketing (Prohibited) – is a type of business where you earn commission by promoting other company’s products. We don’t allow this activity, because there’s no direct relationship between you and your subscribers. You are not allowed to send UNRELATED OFFERS to your subscribers or pretend to be another brand.

      Affiliate Links (Allowed) – is a way to recommend product or service to your subscribers in your campaigns. Advertisement for another company (Affiliate Link) can only appear under your branding and be clearly presented as a special offer from another company. Moreover, the offer has to be related to your content and meet subscriber expectations. You are not allowed to send emails with links to content that is prohibited in our Terms of Use. Campaigns with blacklisted links will be stopped automatically and we may be forced to close the account permanently.

      It’s easy for affiliate marketers to get a bad rap for an aggressive affiliate marketing approach and Mailerlite terms and conditions reflect this. Rule of thumb to be on the safe side is not to use email campaigns to send affiliate links, I would recommend creating interesting email content to build trust and encourage your subscribers back to your website, where you can make your affiliate pitch there.

      Hope this helps,
      Cheers, Karen

  8. Beverley says:

    I found your information very interesting. I have been looking for a way to get information out and this seems a great option. Thank you

  9. Dennis H says:


    • KD Forsman says:

      Hi Dennis, Thanks very much for your feedback – it’s good to hear that the information in this review has been useful to you. All the very best and yes, please do get in touch and let me know how you get on. If you need any assistance along the way, I’m happy to help, Cheers, Karen

  10. Jesseca says:

    Thank you Karen for this information!! I knew about Mailchimp but never heard of Mailerlite!! I will def be checking it out as I am looking for this type of program!!

  11. Hey Karen! Never knew about mailerlite. I personally use mailchimp which is free for up to 2000 subscribers. Will check your suggestion though thanks!

    • KD Forsman says:

      Hi Antwnios, I’d never head of them either until about a week ago, but to be honest, I’m completely blown away by the level of service they give and I’m now in the process of moving all my email subscribers lists (for other businesses) across to them. for years I’d been a huge fan of Campaign Monitor, but I’m definitely a convert now. The pricing is definitely a factor, but the big draw card is the support. Thanks for reading

  12. Olina says:

    Thank you for this useful information about Mailerlite. Never heard about them and would like to explore more, especially as its in Lithuania, love this country and visit it almost every year,

  13. I found this to be very interesting. One because I had been looking at MailChimp for a while. I never pulled the trigger on it. I was still trying to figure out how to make it work for me. Thank you for the clarity in choices that are out there. Although I am still trying to figure things out with my email automation and developing a team to help manage it this give me a pretty good idea as to the direction I am to go in.

    Great post! Thank you.

    • KD Forsman says:

      Hi Christopher, thanks for your feedback. Out of MailChimp and MailerLite, I’m tending to lean more towards MailerLite, not just from the price point of view, but also it’s a much cleaner interface to use, nice and easy. All the best, and happy list building! Cheers, Karen

  14. Valerie says:

    Hi Karen,

    Thank you for your excellent review of MailerLite. I have been pondering over the various email service providers, hence your review is a great help to me.

    I had some experience with MailChimp when I was running a virtual business. I was assisting a client and I was not all that impressed with MailChimp.

    Some years ago I used Aweber which was great. Now, every time I think about setting up an email auto-responder account my preference turns to Aweber. No doubt that’s just because of having used them in the past. And of course, there is an immediate cost if I start a new account with them, whereas I would have the benefit of a free account with MailerLite.

    Thank you again Karen for providing that very helpful information in your review.

    • KD Forsman says:

      Hi Valerie, thanks very much for your feedback. I haven’t yet reviewed Aweber, but it does appear to be a popular choice for online marketing. Once I’ve reviewed it, I’ll update the pricing comparison chart in this post. Kind regards, Karen

  15. Melani says:

    Thank you for your comprehensive review about Mailerlite. I have read a blog with the title “Why I Move From Mailchimp to Mailerlite”. Your article makes me more interested in using Mailerlite for the next progress of my website. Thank you very much.

    • KD Forsman says:

      Hi Melani, out of the two products, I’d have to say that Mailerlite is the better platform of the two. Not just from the price point of view, but also because they offer fantastic support and it’s a nice easy interface to use. Best wishes, Karen

  16. Jeremy says:

    Im currently quite busy with affiliate marketing and honestly haven’t gotten around to being overly concerned with emails but I think Im gonna check this out. It’s something that Im gonna have to do anyway and this one sounds very capable of handling what I need it to. I don’t want to pay anything for now and 1,000 is plenty to get started. Good review.

    • KD Forsman says:

      Hi Jeremy, thanks for checking this out and for your feedback. Mailerlite is a good option, and as you correctly point out, it’s free up to 1000 subscribers. Cheers, Karen Karen

  17. Riley says:

    Great post…. I will be checking this out shortly, as a new person to online affiliate marketing this information is important to have. Thank you for such a comprehensive review.


  18. hong says:

    You review is very detailed and comprehensive. I just recently signed up for mail chimp. It looks like once I reach to 2000 subscribers, I will be paying more than mailerlite. I think I will probably switch to mailerlite in the future. Thank you for sharing!

    • KD Forsman says:

      Hi thanks for your feedback, I feel your pain! It’s a tough decision to make, but I recommend making the switch earlier as you will save yourself a huge amount of time setting everything up all over again. Cheers, Karen

  19. Henryan says:

    This is very useful information especially I’m want to build a business online. You give some comparison with the other services and I think that great. I looking for an email autoresponder. This could be a nice solution for me because I’m totally new to business online. Thanks for sharing it.

  20. Lee says:

    Hi Karen, I’m still relatively new to affiliate marketing but have been hearing a lot about the importance of building an email list sooner rather than later. This has been very helpful to me and I’m likely to take up your recommendation and use mailer lite. A lot of the videos that I’ve been watching recommend Aweber as their choice for buliding email lists. Do you have any experience or feedback with regards to Aweber?
    Thanks for sharing this helpful post. Lee

    • KD Forsman says:

      Hi Lee, I have looked at aweber but decided not to use it as mailerlite is more suited to my needs. Will add a pricing comparison shortly. Thanks for your comment, Regards Karen

  21. Krystal says:

    What an amazing post,
    As a relatively new affiliate marketer, I will most definitely be setting up an email list in the future and you just saved me a lot of work. Looking at your comparison chart and reading your experiences with this service, Mailerlite no doubt seems like a great service to work with. Thinking about how to set up an email list left me with a huge question mark that I thought I would have to do all kinds of research for and fumble around until I found a method that fit, but knowing that there is a service already set up to help with this (and that’s free until I reach 1000 subscribers) is awesome.
    Thank you for this post.

    • KD Forsman says:

      Hi Krystal, thanks for dropping by, yes Mailerlite is definitely a good option for anyone considering building an email list, or even for those with established lists. They have all the ‘bells & whistles’ of the big boys, and the best part is that all the features are available on their free plan, perfect if you want to fine tune your emails before your list gets too big. All the best, cheers, Karen

  22. GiuliaB says:

    Karen, I’m so pleased I came across your review today, as I think it has just solved my problem of which autoresponder provider to go with. I’ve got to ‘investigate ‘ MailChimp, purely based on the fact that they give 2000 emails for free, but rumour goes that they don’t support affiliate marketing, which is my business. The next best choice therefore would definitely be Mailerlite!
    The one thing I’m not clear is this: do they allow 1000 emails a month for free, or 1000 overall emails?
    Thanks again 🤗

    • KD Forsman says:

      Hi Giulia, Good question. I have checked this with the Mailerlite team (their support is excellent so I just asked the question via their live chat feature). The answer to your question is: Unlimited emails to up to 1000 subscribers per month. All the best, with your online marketing, Mailerlite is definitely proving to be a good option for me. Cheers, Karen

  23. This is new to me. But at the same time, I am interested enough to try it. I’ve have jumped around from one autoresponder to another. I hope this one is a keeper

    • KD Forsman says:

      Hi Maurice, thanks for checking it out. I’ve been using them for a while now and they have been awesome to deal with. I particularly like their live chat for support – it means that you’re not waiting for hours if you run into an issue that you need to resolve. Best of luck with your emailing endeavours! Cheers, Karen

  24. How great! I’ve been using MailChimp, but you can’t turn off double opt-in, so you have to use 3rd party apps to help. With FB lead ads, you have to buy Zapier for $20/mo just so you don’t have to go through double opt-in for using their native system! Looks like using Mailer Lite (sounds like a famous beer, doesn’t it?) might be worth a spin! Can you choose between single and double opt-in?

    • KD Forsman says:

      Hi Steve, yes you can choose between a single and double opt in. You can also manually import subcriber lists, as well as add one at a time if you have an existing list. I love the system it’s so easy to use. Cheers, Karen

  25. Hi Karen,
    I’m starting out as blogger and affiliate marketer and have been a network marketer. I’m exploring all the details it takes to build my business and email auto-responding is on my list.
    Thank you for this thorough review of MailerLite. It seems to be a great place to start for a budding blogger!
    All the best to you,

    • KD Forsman says:

      Hi Bob, MailerLite is a great product and ideal for growing your emailing lists. I like the fact that all the premium features are included in the free subscription so that you can test drive everything as soon as you sign up for their service. Best wishes for 2018, Karen

  26. Cathy says:

    I was using MailChimp for a while and when I found out that they aren’t affiliate friendly, I stopped because I don’t want to get into trouble.

    You mentioned that Mailerlite also has rules for affiliates and I am curious to know what they are. Want to make sure I know the fine prints before proceeding. The 1000 free subscribers is really tempting.

    Thanks for your help.

  27. Spot On Website! says:

    This is an area I have been researching for my business. Thank you for your thorough review.

    It was interesting to read how they help avoid emails going to spam. That is probably my biggest concern with email campaigns. They don’t get to your audience.

    I also appreciate the offer for blogging help.

    • KD Forsman says:

      Thanks very much for your comment – yes I think it’s really important to understand and address the whole area of emails getting lost in spam folders, so I was very happy with the support the MailerLite team gave me at the start, to ensure this wasn’t happening to my emails. After all, we spend a lot of time collecting and building email lists, so we want to know that our messages are getting through! Best wishes, Karen

  28. Linda says:

    Hi Karen,

    I’ve been using MailerLite for more than a year now and agree completely with your 5-star rating. It’s an excellent product and very intuitive to work with. I use the MailerLite Plugin and have had no issues whatsoever.

    I switched to MailerLite after starting out with MailChimp.which I found difficult to use (and too restrictive as an initial free user). I was impressed that the free version of MailerLite has no restrictions and that the program offers a very comprehensive solution to your email list/newsletter issues. And, that first leap to the paid version (at $10) is far easier to handle also.

    This is a great share for newbie bloggers!

    • KD Forsman says:

      Hi Linda, Thank you very much for your feedback about MailerLite, it’s nice to have your endorsement about this product. I have found their support excellent and the platform is nice and intuitive to use. And you’re completely right, taking the leap to the paid version at $10 per month is much more palatable than some of the other options out there. Best wishes, Karen

  29. shannon108 says:

    Great article! I was actually looking at Tiny Letter after someone recommended that to me. I am strongly reconsidering switching to Mailer Lite since it is easily integrated into WordPress.

    I don’t have a huge email list now so this may be a great start for me to use. Thanks for sharing your review!

    • KD Forsman says:

      Hi Shannon, Thanks for your comment, yes, if you are planning a switch, I’d definitely do it before your list becomes to unwieldy. The great thing about MailerLite is that you can access all of the PREMIUM features like pop up forms, landing pages, autoresponders etc, from day one, which is perfect for refining your campaigns and getting your email marketing set up correctly from the beginning before you start paying for a larger subscriber list. Best wishes and if you need any further assistance, please don’t hesitate to contact me. Kind regards, Karen

  30. Heidi Yates says:

    Ohh blast I have recently installed Mad MImi, and now I feel like I should have chosen Mailer Lite!

    Love the comparison pricing chart. Honestly I couldn’t be bothered looking them all up and trying to compare when I went with MM, but obviously I should have taken the time to do so (or found your review earlier!).

    I’m thinking before I get to far down the track with MM I might swap. Appreciate your thoughts if you have a spare minute.

    • KD Forsman says:

      Hi Heidi, I have only used mad mimi once and felt it was a little lacking in features when compared with the other email software solutions out there. Yes, MailerLite is a great option, and I agree with you, perhaps making the change now, before you get too far down the track, is the way to go. Best of luck with your website. Cheers, Karen

  31. justin says:

    Hey this is a really good article. I do need to get an email list but i have not gain enough traffic to really benefit from it. I do like that you can join this for free until you reach 1000 subscribers, so that will be useful for me not to pay until i can actually reach that many people following my page.

    • KD Forsman says:

      Hi Justin, yes that was one of the benefits that originally sold me on MailerLite, but to be honest the real beauty of the MailerLite platform is that you can access all the features from day one under the free plan. This is really awesome if you’re serious about building your email series, autoresponders, pop up forms and more. Al the best Cheers, Karen

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