Number One Rule. You’ve got to be passionate about your topic, area of interest or niche!
A niche is a distinct segment of a market, in other words your “audience”.
Whether you’re a freelance writer, a full time or aspiring blogger, this is the single most important piece of advice for you! If you’re not passionate about your chosen topic, developing a sustainable online business from writing is simply not going to happen. Period.
Let’s face it. Writing can be hard work at the best of times. Well it’s even harder if you don’t enjoy your subject matter. Try cranking out 1000-2000 words per day on a topic that simply holds zero interest for you. You’ll run out of steam real quick and the dreaded writer’s block will soon kick in. Sure you might be able to keep up the pace for a while, but not day after day, month after month.
Building an online writing business takes commitment, time and a fair bit of work, so it’s important that you enjoy your topic and chosen path to success. Get excited about it!
Choosing Your Niche
If you haven’t got your niche or area of interest clearly defined, take a pen and paper and brainstorm the following;
- Write down all your interests, passion, hobby, or areas of knowledge; perhaps a problem you’ve run into and have solved – or maybe it’s an aspiration you want to achieve – a need or want. A niche can be just about anything, so let your creativity flow and write down all the niche based ideas you can think of here. There are billions of online searches happening every day, and chances are, they are looking for your niche.
- Think about why other people might be searching for your niche and what problems your niche will solve
- Don’t make your niche topic too broad. For example a niche on pets or even dogs is probably too broad. You need to try and narrow your focus for example choose a niche topic of a particular dog breed, or product (dog food comparisons) or problem (obesity in elderly dogs), is a much better approach. The more targeted your niche the better. There will definitely be someone searching for your niche!
Here’s a link to a great article about choosing your niche on Wealthy Affiliate. It’s well worth the read, and is guaranteed to get your creativity flowing!
Have you got any tips about choosing a niche? I’d love to hear from you in the comments below.
Happy Brainstorming, Cheers, Karen