How to generate massive website traffic with Pinterest
Lately I’ve been reading about how my fellow Wealthy Affiliates are generating massive website traffic with Pinterest.
Pinterest is not a platform I’ve used much in the past, but it appears that ignoring Pinterest could be to the detriment of my online business.
So, does Pinterest really live up to the hype?
I took a deep dive into the world of Pinterest and here’s my initial findings. If you want to know the real deal about Pinterest, you won’t want to overlook the techniques being used by our top affiliate marketers.
What is Pinterest and how popular is it?
Pinterest is a cloud based platform that helps you find and organize pictures, ideas and other ‘interesting’ things from the internet. Similar to saving ‘ideas’ in a scrapbook, or on a whiteboard, you can save (pin) articles, recipes, pictures, posts etc to Pinterest profile. You can organize your pins onto a series of boards. Boards can be public, meaning that anyone can view your collection, or secret, where only you can see the board and its contents.
Pinterest is highly visual and sharing content is easy, so it’s ideal for visual niches like food, recipes, arts & crafts, animals and pets, fashion, health, beauty, shopping, photography, home decor, travel and similar.
The typical Pinterest users are female between twenty to forty years old.
Pinterest remains substantially more popular with women. An estimated 60% of new account are women. Men account for only 7% of total pins on Pinterest. The average age of a Pinterest USER is forty, yet the majority of active pinners are under the age of forty. (I found that an interesting fact in itself – perhaps there’s an opportunity to grow the number of senior pinners??)
It’s interesting to compare the average time spent per session on different social sites:
- YouTube 40 minutes
- FaceBook 35 minutes
- SnapChat 25 minutes
- Instagram 15 minutes
- Pinterest 14.2 minutes
- Twitter 1 minute
Twitter is looking less attractive by the minute (literally)!
Are my Pins search-able?
Yes. SEO – Pinterest is a search tool in itself.
Pinterest is best described as a visual search engine.
Unlike social networks like Twitter, where posts are displayed in a ‘feed’ which can have a short audience viewing life span (twitter is a classic example of this), Pinterest content is grouped into collections called boards. Boards and Pins can be SEO optimized within the Pinterest platform, which gives your pinned content a much longer potential viewing life span.
What do people use typically Pinterest for?
Pinterest is a great research tool and people are using the platform to solve problems, research ideas, get inspiration, find out what’s going on in the world in their area of interest and more.
A top social media expert describes Pinterest as the ultimate window shopping experience.
Businesses wishing to utilize Pinterest as part of their social marketing strategy should consider the following:
- SEO is critical. Make sure your website is optimized for SEO on social platforms.
- Create boards as a resource for your intended audience – how are you giving value back to your intended audience
- Make sure whatever you are linking to is relevant to the pin
- Quality of photos is critical
- Avoid overuse of hashtags – recommend no more than one per pin
- Pinterest will (on occasion) index new #
- Descriptions are important to provide the context around the images pinned
- Always choose the platform that works best for your business. For example if your target user is professional men over the age of 40, Pinterest may not be the best option, whereas Linkedin or Twitter might be.
- You can also pin videos to your Pinterest board (and it plays within the Pinterest app)
Pinterest Scheduling Tools
Two popular scheduling tools used by Online Marketers are BoardBooster and Tailwindapp. These tools can help streamline your Pinterest strategy and your workload. Both applications enable you curate, edit and add pins to your boards at times when your intended audience and followers are most engaged.
Scheduling tools can also help give your pin boards a refresh and ensure that most popular content is re-pinned to your boards so that those pins appear first. This is a technique called looping and is a way to extend the lifespan of your social media content.
A scheduling tool will be an invaluable part of your online toolkit if you are going to use Pinterest in your online efforts.
How can Pinterest increase my website traffic?
Done correctly, Pinterest will generate a massive amount of traffic for your website and many Pinterest users generate a healthy income from their pinning activities.
A simple overview to getting started with Pinterest:
- Create a Pinterest business account (or convert your existing personal account to a business account)
- Create 10-20 boards and add related pins to each board (recommend 20 boards and 20 pins per board as a starting point)
- Build a Pinterest following within your niche over time;
- Find other Pinners in your niche who have a good following
- Check out their followers and follow them
- Your aim is to build reciprocal followers, so when you get new followers it is good practice to follow back
- Pinterest has follow limits in place to prevent spammy behavior, so take your time and build your following up over time – this is a long term approach
- Pin your own content;
- You can also create pins directly to affiliate sites, but make sure you read their rules and conditions first
- Create new pins from the internet, upload images or content from your device (phone/tablet)
- Create new pins from your own blog or website (which link back to your blog/website)
SUPER IMPORTANT: Pins must link to relevant content to ensure that any traffic you receive to your website is of good quality and to improve your conversion rates. There’s no point creating a beautiful pin, if you are linking the pin to unrelated content – this is going to turn potential followers off, lower your conversion rate and increase your bounce rate.
Once you have established your Pinterest board as per the steps above, the next step is to extend your social reach by joining group boards and ‘tribes.’ I’ve created a Pinterest Board to showcase some excellent articles which go into more detail about building an online business with Pinterest, groups and tribes – feel free to check it out here … and follow me on Pinterest too… I’ll follow you back 🙂
Pinterest is Addictive: One thing I’ve learned through my investigation of Pinterest is that it’s totally addictive! Now, that may be a good thing if Pinterest is going to be your main online strategy, but if not, you need to put systems in place to make sure it’s not sucking up your valuable time – when you should be writing content or focusing on other areas of your business.
Pinterest works best in visual niches: Cooking, photography, travel, arts and crafts, pets and animals are all wonderful niches that are well suited for a marketing strategy using Pinterest. But if you’re prepared to get creative with your pin designs, you can also be successful in less obvious niches.
SEO, SEO, SEO: Pinterest is your ultimate visual search engine. Make sure your images and your pins include SEO optimized descriptions and titles so that they appear when Pinterest users are searching for relevant topics. There’s a ton of content pinned to Pinterest, but a lot of it hasn’t been SEO optimized, so this is a way to ensure your Pins stand out from the crowd.
Define your Brand Early: Before you get a rush of blood to the head and go pin crazy, have a clear vision and brand in mind. It’s all too easy to end up with a whole heap of disconnected boards, and no real brand or theme and this is not ideal. Think about your niche and come up with topics closely related to that niche then build a strong creative brand around it. Getting a clear idea up front then applying a brand style guide (color, fonts, styles, imagery) will save you a ton of time down the track and will also ensure that your pins are visually appealing.
Affiliate Links are Allowed: Pinterest allows you to add affiliate links. This is awesome, but again make sure you have visually appealing pins or you run the risk of your pins being overlooked. Try to get a good mix of pins from other users (re pin content) as well as pins to your own blog/website and affiliate links to keep your audience interested and coming back for more.
Learn More: I hope you found this introduction to Pinterest of value. I enjoyed writing this post and Pinterest is most certainly going to be a big part of my online strategy moving forward.
You will notice I said a “big part of my online strategy” … part being the key word in this case. Personally I believe social marketing is only one aspect of a successful affiliate marketing business, there’s a lot more to it than creating a few boards on Pinterest.
To learn more about affiliate marketing and how to build your own successful affiliate marketing business (using Pinterest as part of that strategy), check out my number one recommendation here. Wealthy Affiliate is a great platform and includes in depth training along with all the resources and tools you’ll need to put you on the path to a successful business.