One more cup of coffee with Nathaniell – A Case Study

One more cup of coffee with Nathaniell – A Case Study

Case Study Full Time Internet Marketer

One More Cup Of Coffee

A warm welcome to Nathaniell, a full time internet marketer who teaches people how to start an online business and make money from home. Nathaniell’s website One More Cup Of Coffee is an absolute treasure trove of product reviews, how to articles, resources and website niche ideas. It’s definitely worth checking out if you are thinking of starting your own affiliate marketing online business.

Website: by Nathaniell

This article is part of a series of case studies, where I showcase successful online entrepreneurs in a variety of niches and their inspirational business success stories online.

Q. How did you first get into your niche?

My first few niches were horrible choices. I just picked ‘weird’ things that I thought would be low competition. I think I tried to get into horse grooming products. My first two websites that made money were kind of cheating too. I just bought domains with the product name in the title and created a bunch of backlinks to them. One was on the topic of rehabbing a sprained ankle at home.

My first successful website was on the topic of a special kind of computer software that I was using while I traveled. This was the first time I felt like an ‘expert’ because I actually used the software, and was able to test it out in different countries, then report the test results as part of my reviews. I was officially the ‘expert.’

Q. What has been your biggest success or challenge in this niche?

My biggest challenge in this niche was staying on page one (of Google Rankings). It turned out to be a highly competitive niche, and this was back in the day when more backlinks meant more rankings. I’d rank on page one within a week, and be gone within the month. It was frustrating!

Then, after some Google updates, I lost a lot of my rankings. That’s why I don’t backlink anymore. These days, the main challenge is staying interested in updating the site. It still makes money, but my interest in the software has waned greatly since I don’t travel much anymore.

Q. Name three essential tools of your trade and explain why.

  1. You need a great keyword research tool to find low competition phrases. That’s my #1 recommendation for anyone trying to build a niche website and rely on organic traffic.
  2. I think you should also invest in some kind of image resource, whether that be a stock photo subscription, a camera, or an editing program like Snagit or Gimp. Having unique photos, or even branded photos for your website is really important to making your site look good, and also unique among all your competitors!
  3. If you’re going to spend money on your website, I’d also recommend a comparison chart plugin, or some kind of table creator so you can concisely show visitors how you rank products, and what are the strong/weak points of a product. They look good and can be powerful for conversions!

Q. What do you think are emerging trends in your niche in 2018?

Within the online marketing field, I think people are moving more and more to following brands over a longer period. Rather than searching in Google and spending time figuring out who to trust, and what websites are ‘legit’, people will find a person they trust and follow them.

After following 3-5 people, it’s hard to fit in any more information into your brain or any more reading time into your schedule. I’d like to eventually make my website into less of a single-serving article hub and more into an online brand that people can follow!

Interested to learn more?

I hope you enjoyed this post and have found Nathaniell’s insights to affiliate marketing valuable. If you would like to learn more about Nathaniell and his online business, check out his website

Your feedback and comments are always welcome, so feel free to drop me a note in the comments section below, or visit me over at Wealthy Affiliate.

Thanks for reading, Cheers, Karen

16 Responses&nbspso far.

  1. Melissa says:

    Hi Karen, I always love reading the stories of people who have done well in online marketing. It’s refreshing to hear that Nathaniel’s first choices weren’t winners! I think sometimes people (including me) think that your first site should be a success. I guess it shows that even successful people had to start somewhere, and are just regular people who test out different strategies until they find what works.
    I will most definitely check out Nathaniel’s site.

    • KD Forsman says:

      Hi Melissa, thanks for reading, yes I can recall my first few forays into online businesses and some of those were complete disasters. Fortunately a lot of water has passed under that bridge now and I’m happy with my choice to join Wealthy Affiliate. It’s the #1 opportunity for anyone serious about building an online business Best wishes, Cheers, Karen

  2. Kathleen says:

    What a fabulous way to find out about successful online entrepreneurs! It is also helpful hearing about Nathaniel’s journey and what his essential tools of the trade are. A well written article with some helpful information, thank you!

    • KD Forsman says:

      Hi Kathleen, thanks for dropping by, I’m glad you found this article interesting – these case studies are a wealth of insights and learnings from some of the best in the business. All the best, Cheers, Karen

  3. Bini says:

    Hi Karen, It’s inspiring to read story from successful online entrepreneurs. Thanks for sharing Nathaniell’s story. I recently started affiliate marketing and as a newbie it’s really helpful to come across success story. I already use first two tool from three essential tools but never tried comparison chart plugin, did you tried it personally? I am thinking to give it a try as well.
    Thanks again Karen for sharing this article.

    • KD Forsman says:

      Hi Bini, I haven’s used a comparison chart plugin yet, but it’s on my to do list! The plan will be to research the options and post a review on this site of my preferred plugin – so please bookmark this website if you are interested in my findings. Best wishes, Cheers, Karen

  4. anthony says:

    hey, great article! I always love reading real life experience of how people got started in affiliate marketing. Most of the time people only tell you the positives to make it sound like a piece of cake just so they can sell you something. After being in online marketing for a fair while now, with some success I’d agree with everything said in this article. Especially the need for a quality keyword research tool.

    • KD Forsman says:

      Hi Anthony, Thanks for your feedback, I’m glad you enjoyed the article – I agree with you, it’s nice to hear the real story behind the successes of some of our top affiliates. Kind regards, Karen

  5. Brian says:

    Hi Karen, as a relatively new member of Wealthy Affiliate I fortunately came across some great posts done by Nathaniell. He served as a great inspiration to me in several ways. I have also communicated with him via discussion threads and have found him to be very helpful and humble. He is definitely a man who I look to for help when it’s needed.

    Thanks for showcasing him in your series.

    All the best,


    • KD Forsman says:

      Hi Brian, thanks so much for dropping by, and yes, I totally agree with your comments about Nathaniell. He is certainly an online marketer who has what it takes. Best wishes, Karen

  6. Brandon says:

    This is amazing! I’m a big fan of Nathaniell for the simple reason that he is a regular person that wanted a way out of the 9 to 5 rat race, and of course since he’s not afraid of consistency and hard work. Ever since I found out who he was (about a year now), I have followed his blog and seen the way he does things. He inspires me so much and your case study makes me want to work even harder. Thanks for everything 🙂

    • KD Forsman says:

      Hi Brandon, thanks so much for your feedback, I also found it extremely inspirational to hear from my online ‘heros’ and learn from their journeys. All the very best with your own online adventures. Cheers, Karen

  7. Hey Karen,
    Thanks for posting this awesome case study about Nathaniell. I’m a big fan of Nathaniell because I’ve benefited a lot from his training and posts inside Wealthy Affiliate community.

    He’s definitely an inspiration for me and many of the WA members as well. Keep up the good work Karen!

    • KD Forsman says:

      Hey Jerry, thanks so much for your feedback, I feel a bit honoured actually as I know you have a very successful affiliate marketing business of your own. I’ve really enjoyed my involvement with WA so far, it’s a great community and there’s such a willingness amongst the members to support each other and pay it forward. Thanks again, cheers, Karen

  8. Nathaniell says:

    A month and a half later, I finally show up to comment LOL. Sorry, I just get busy and distracted with my websites. There’s always something to update or research, let alone create!

    Thanks for featuring me, and I hope it inspires other to create their own websites. It’s easier than you think!

    • KD Forsman says:

      Hi Nathaniell, Thanks so much for being part of my case study series, your story and online success will be an inspiration to my readers for sure. Best wishes, Karen

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