I’m super excited to introduce award winning Publishing Specialist of Author-ity Authors and fellow author, Dixie Carlton. Dixie has had an extremely successful career in the marketing and book business and, with more than a decade of experience, she has produced in excess of 60 books and has worked with more than 70 authors around the globe. During that time, Dixie created one of the first independent collaborative publishing companies in Australasia.
These days Dixie’s passion is to nurture authors and subject matter experts to write, publish, and use their books to leverage their marketing and authority positions throughout Australia and New Zealand.
In additional to one on one consultancy and personal coaching, Dixie is currently launching an online training program: “Write Your Book in 90 Days.” This is a fantastic program for anyone who wants to work through a DIY self paced training course using Dixie’s proven system for writing non-fiction.
This article is part of a series of case studies, where I showcase successful online entrepreneurs in a variety of niches and their inspirational business success stories online. So without further ado, let’s hear from Dixie Carlton.
Website: Author-ity Authors
Q. Tell us a bit about you and your website Author-ity Authors
I help people to plan, write, develop (their content), and then publish and market high quality non-fiction books. Most of my clients are professional trainers, coaches, speakers, and their books are often their flagship marketing products to help position their expertise to their markets.
Q. How did you first get into this niche?
I wrote a few books, won an author’s award, and then started helping other people with their books.
Q. What has been your biggest success in this niche?
Writing top selling books and selling foreign rights deals for some authors, Authors achieving outstanding TV, Radio, Magazine and Newspaper coverage for their books, and in many cases, helping my authors to number one rankings on Amazon.
One of my clients also won two major international marketing awards based on using his books for his main marketing push.
This business, along with my writing and speaking engagements, is now my main source of income.
Q. What has been the most challenging part of your journey so far?
The changing face of publishing- from traditional publishers, to a thriving Independent publishing industry, it’s interesting to note that this is an industry – much like the film and music industry – that is going to massive change – mostly as a result of Amazon.
Q. Name three essential tools of your trade and explain why.
- Amazon – as a publishing platform for worldwide sales and profile building
- Social Media for marketing and business awareness, and that includes good websites – so a LOT of tools used there.
- The professional speaking industry – I classify that as a tool of the trade in as much as the non-fiction authors today all need to be good quality professional speakers to really get the most out of their books.
Q. What do you think are emerging trends in your niche/field in 2018?
Increasing use of Independent publishing houses, a crossover of the old methods and the new as provided by all the many options now available starting with Amazon, Kobo, Nook, etc.
Q. What advice can you give someone starting out as a writer?
Write often, write WELL, tell good stories (and that includes in your non-fiction books) and publish QUALITY. There is a crowded market of average out there – the good stuff is what is working the best for most people.
Q. What’s something we wouldn’t learn about you from your website?
As a child I used to be a bit shy and a little geeky.
I’m also a very spiritual person; I read palms and Egyptian throwing stones.
Q. You’ve been given an elephant. You can’t give it away or sell it. What would you do with the elephant?
Ride it to work… no seriously I’d see how long it really does take to eat it… okay, no really seriously this time; I’d see how I could re-home it to a zoo!
Interested to learn more?
I hope you enjoyed this post about the world of publishing and Author-ity Authors.
To learn more about Dixie Carlton and her new online training program, please visit Author-ity Authors.
Your feedback and comments are always welcome, so feel free to drop me a note in the comments section below, or visit me over at Wealthy Affiliate.
Thanks for reading, Cheers, Karen