What is Google AdSense about and how does it work?

What is Google AdSense about and how does it work?

what is google adsense about and how does it work

Unless you have been living under a rock for the past fifteen years, I’m sure you will have noticed those discreet and ‘not so discreet’ adverts on many web pages when you are surfing the net.


What is Google AdSense about and how does it work?

AdSense is a program delivered by Google that enables adverts to be placed on websites and blogs. Advertisers create adverts via Google AdWords and these are displayed via the Google AdSense program on various websites. Over 14 million websites to be precise. Advertisers pay for Google AdWords on a pay per click or impression basis, and websites and bloggers who display AdSense adverts receive a share of that revenue on the same basis.

AdSense is added to websites via a snippet of code placed into a blog post or using an AdSense widget tool. Relevant adverts are then displayed on the website depending on the readers viewing habits and interests.

“For example, say I’m searching for holidays online and look at accommodation options on booking.com. If I go onto a website which has AdSense code installed, it’s quite likely that I will see adverts about holidays or even view accommodation options that I may have researched previously.

Google AdSense Login
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Become a Google AdSense Blogger / Publisher

A Google AdSense Publisher is someone who signs up and displays AdSense advertisements on their website or blog. View the short video below to see the types of bloggers who are Google AdSense Publishers.

Who can become a Google AdSense Publisher

  • Applicant must be 18 years or older
  • Must have a Gmail or google account to apply
  • Have an existing website, blog, YouTube channel etc. that Google can verify is yours. (note: you can pre-apply for an AdSense account without one)
  • Ideally your website or blog is at least six months old

NOTE: Google has filters in place to prevent advertisers’ ads from displaying on pages that could be interpreted as negative, non-family safe or potentially offensive. Sites that may be subject to further scrutiny are sites where content includes:

    • Adult content
    • Dangerous or derogatory content
    • Recreational drugs and drug-related content
    • Alcohol-related content
    • Tobacco-related content
    • Healthcare-related content
    • Hacking and cracking content
    • Pages that offer compensation programs
    • Misrepresentative content
    • Shocking content
    • Weapon-related content
    • Content that enables dishonest behavior
    • Illegal content

Basically, Google looks more favorably on websites that deliver high quality content and a good user experience.

  1. Avoid duplicating content or having the same content across multiple sites.
  2. Make sure your content is interesting and informative and encourages readers to return.
  3. Deliver the information you promise. Blatant use of click bait should be avoided. Click bait is a method of enticing readers to click through to a website – often by enticing the reader with a shocking headline, only to find when clicking on the link that the actual content has no relation whatsoever to the headline (click bait)

Visit google for more information and tips on how to create a high quality content rich site.


Getting Paid for Google AdSense

  • Paid per click typically between 10c to a couple of dollars depending on the types of adverts displayed
  • A $100 minimum threshold must be reached before Google will make any payments *
  • You are paid the month after the threshold is reached.
  • Payments are made to you via cheque, electronic fund transfer, wire transfer and Western Union quick cash

Whilst the minimum payment threshold is $100, you can set the threshold higher than this so that you can build up a reasonable ‘payday’ before Google releases the funds to you. *


When should I apply for a Google AdSense account?

Personally I recommend you focus on building your website audience BEFORE you apply to AdSense as you only really start to make decent revenue from Google AdSense when your website is generating consistent traffic.

The rule of thumb that I use is that a website should have at least 20 pages of content before applying to Google for an AdSense Account. It would also pay to hold off from adding Google AdSense to your website until you are getting over 100 visitors per day. The next section explains this in more detail.


How much traffic do I need to earn $100 per day with Google AdSense?

Potential revenue for websites is normally calculated per 1000 visitors (RPM – Rate per 1000 impressions). The RPM can be anywhere from $5-$10 for broad niches or as high as $100 for more specific high and specialized niche sites.

For example – If you are earning on average $10 RPM on your website – this means you are making $10 for every 1000 visitors. To earn $100 per day via Google AdSense at $10 RPM, you would need 10,000 visitors to your site every day.

That’s a LOT of traffic; and if you are getting this amount of traffic to your site, you may find that there are much more lucrative ways to monetize your website than being paid a few cents per click!


Affiliate Marketing is a great alternative to AdSense!

AdSense certainly has its place and can be a good source of supplementary income for a website or blog. However, as demonstrated, to have a real chance of making a reasonable income, you need constant high volumes of website traffic to make it a viable income earning opportunity.

If you are prepared to put the time and energy into your blog and to creating a readership, Affiliate Marketing is an excellent alternative to monetize your blog or website. With well written content, use of Search Engine Optimization (SEO) and targeted keywords and information that your users find interesting and useful, affiliate marketing will give you a much higher RPM return for your effort.


Interested to learn more?

Visit Karen at Wealthy Affiliate

I hope you found this article interesting.

Your feedback and comments are always welcome, so feel free to drop me a note in the comments section below, or visit me over at Wealthy Affiliate.

If you’re ready to start building your online affiliate business, but haven’t found the right affiliate platform; check out my TOP RECOMMENDATION here.

6 Responses&nbspso far.

  1. Jeff says:

    I am new to all of this and have just begun building a website. I have Google adsense on my site, and I also have product reviews that link to Amazon. Is it bad to have both on my site? Most of my posts don’t have affiliate links to Amazon, just my product reviews.

    • KD Forsman says:

      Hi Jeff, thanks for your message. You should be fine having both Amazon and Google Adsense links on your site, just don’t go overboard. It’s important to have internal links (linking to your own content) as well, and maybe only 1-2 external links per post. Hope this helps and best of luck with your website. Cheers, Karen

  2. hong says:

    Thank you for this information. I applied for google adsense and was denied. I believe the reason was that I did not have enough content before I applied. I will follow your advice and focus on building the content before applying again. I found your article very informative and I learned a lot from you. Thank you so much for sharing. Looking forward to your next post.

    • KD Forsman says:

      Hi there Hong, it would appear that google are really tightening up there approval process, so yes, definitely focus on getting a good amount of content under your belt before re-applying. Best wishes, Karen

  3. Thank you for your post. I have google adsense at my website, and it is actually generating very low income until now. My website is about 4 months old, but it is still does not have visitors. I hope this changes soon.
    I agree with you that affiliate marketing is way better than ads in terms of generating revenue.

    • KD Forsman says:

      Hiya Mohamed, to get any real value from AdSense you do need a decent amount of traffic to your website. Focus on creating great content and SEO to optimize the amount of organic traffic to your site, as this is the most sustainable option for any site. Cheers, Karen

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